In today’s generation, the way of communication has changed drastically. Considering the UI/UX design customer experience plays an important role. It’s an integral part of modern-age conversations via technology.
With the passing of time, even offline businesses are turning to digital businesses. In a customer journey, User Experience (UX) is a formula for business success. And this is the reason why many web development companies are integrating User Experience into the core of their business processes.
So, let’s explore the philosophy of UI/UX design and its influence on the world.
What is UI/UX design?
UI design and UX design are two different words that are generally used in tech circles. UI stands for User interface and UX stands for user experience.
UX (User experience) design is a human’s first way of designing products. UX applies to everything which can be experienced—be it a visit to a grocery store, website, or coffee machine. The UX means a clear interaction between the product/service and users.
UI (User interface) design is a point of interaction between the digital device/product and the user. Examples are; the touchpad you use, the touchscreen of your iPad/smartphone, the touchscreen of a coffee machine, etc.
Considering in terms of web development companies, the UI design considers the interactivity, looks, and feel of the product. It’s all regarding ensuring that a product’s user interface is as intuitive as possible.
For a UI designer, it’s important to think of buttons and icons, color schemes, imagery, responsive design, and spacing.
Why Customer Experience Is Important In UX?
In a UX design, the customer experience plays an important role. Below is the list:
Boost Customer Experience
A great UX design plays a very important role in the entire customer experience. Initially, it increases customer satisfaction, and later it offers customer retention and customer loyalty. Ultimately this entire process leads to the loyalty of a web development company.
A UX designer needs to think of their target audience to boost their web development company. They need to know the perspective of customers. So, start with interviewing the people that actually use the website or product to gather their reviews/feedback. To know your target audience, you can deliver the best UX designs for a brand.
Mapping of Customer Journey
Once you are done with persona development, it will lead to a smooth journey for customers. You must find the key touch points of your clients with your services/products. Also, it will lead to as seamless interaction as possible.
Testing of Usability
Usability testing is a common way of evaluating a product, website, product, prototype, and features with real-time users. User testing helps to analyze the performance of a website.
Hopefully, you have got useful information about UI/UX design. Well, you will find numerous web design companies in Dubai and nearby, but for boosting your customer experience, stick to the best one.
You can trust Planet Green Solutions for the best User experience. Here you will find one of the best web designing, web development, and mobile app solutions. So, without a second thought, you can rely on Planet Green Solutions to get the best digital and creative branding. It provides world-class service across the UAE and other parts of the globe.