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E-commerce Website Design Trends in 2023

Ecommerce Website Design Trends in 2023

E-commerce has seen a boom in the past few years as people choose to spend their time shopping online over in stores. The key to boosting your e-commerce platform is having a website with stellar performance and an impressive user interface. This includes a well-designed layout and advanced interactive features. As you welcome in the new year, it’s time to update your web design and includes these new trends in your website strategy. Read on to find the trendiest design options for an e-commerce web design Dubai companies can opt for in the next year!

Artificial Intelligence

Using AI in your website gives users a more well-rounded, personalized experience. This forges a bond between producers and consumers based on a tailor-made experience that is different for every user. AI in e-commerce websites can take the form of product recommendations based on purchase history, virtual assistants, or chatbots. AI is a growing driver of online business since users love the optimized experience it provides them. Work with a web designer to include this on your site.


Using animation in web page transitions, chatbots or general layouts is a new trend that is here to stay. These create a unique website experience that is immersive with a creative edge. You can also include animations in product catalogs and menus. Animated headers are also all the rage now. Besides this, some websites are trying out animated navigation through a guided tour of the website. This personalized interaction makes up for the lack of humanness in e-commerce.

Creative Layouts

Ditch the minimalist design – all-out maximalism is what it is all about now. E-commerce websites are now choosing funky fonts and bold colors. Unconventional layouts are attractive and memorable. They also mean people are more likely to share your site with others. Brighter colors and avant-garde imagery bring new light to your brand and are proven to influence customer choices by adding positivity to their experience. Another great idea would be to include options like dark mode and custom themes for users to choose from.

Voice Activated Interface

Voice-based chatbots and virtual assistants add a personalized touch to user interaction. This is not just trendy, but also useful. It provides ease of use to consumers and also makes your site more disabled-friendly. While you try to include this in your web design, make sure you include voice search optimization to carefully extract all its benefits. It is expected that voice-based e-commerce will reach a whopping $23 billion by the end of this year, and is only expected to grow.

3D Images

A 3D graphic representation for products is a great way to draw customer attention. This can take the form of View-in-Room AR, 3D product configurators, and virtual try-on options. These are all fun, new ways to showcase your products. 3D imagery can also be used for infographics, charts, and tables. Interactive graphics, such as 360-degree views of furniture or other items also add value to the user experience.

Increase traffic and create an engaging web experience for users by including these trends in your site. Test out a variety of designs. These are great options for all businesses in UAE. Work with a good company to create the best eCommerce website development Dubai has to offer!


ecommerce web design
web design
web design trends
PGS Research Team
The PGS Research Team is a group of marketing experts and content creators dedicated to helping businesses grow. With years of experience in marketing and content marketing, we create engaging content for websites, blogs, and social channels.

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